Karin Ernerot is a Senior Creative Director, concept developer and storyteller. A creative visionary and mind shifter with a passion for challenging conventional thinking, exploring new possibilities and bringing ideas to life.
With a background as a digital pioneer, agency founder, network founder and creative leader, she has spent her career helping entrepreneurs, brands and organisations develop new ideas, concepts, services and experiences.
She is particularly happy to contribute to visionary brand concepts, future scenarios, responsible innovation and ideas for a thriving planet — and a deeper awareness of the oneness of life.
Creative Leadership
Challenge and support creative teams to bring high-quality ideas to life.
Concept Development
Turn ideas into storytelling or prototypes.
Visionary Thinking
Explore possibilities and shift perspectives.
Coaching and Mentorship
Support teams and individuals in their creative and personal growth.
Strategic narratives
Communication strategy
Verbal identity / Tone of Voice
Creative concepts
Story and content frameworks
New business opportunities
A shift in direction
Or simply a new way forward
Identifying ten million monthly transactional emails as an overlooked opportunity to build brand awareness — and co-creating Schibsted’s verbal identity and Content Style Guide through workshops and creative development across the Nordic organisation.
See the resulting Voice and Tone guide →
Changing gender perspectives in the creative industry by building a network of 1,500 women focused on supporting, recommending and recruiting one another. Founded by Karin Ernerot and Jessica Olander.
Building Sweden’s highest-rated digital bank — awarded Guldmobilen three years in a row and achieving 97% customer satisfaction in the Web Service Award. As part of the creative team, Karin developed concepts, prototypes, tone of voice and UX for the digital bank.
